Managing Partner/CEO

John Klinkhamer has 23 years experience in marketing, sales and branding. He has held several senior positions within companies like Unilever, Quaker Oats, Bestfoods, Coca-Cola Enterprises and The Coca-Cola Company (as Country Manager for The Netherlands).

His specific beverage experience now counts up to over 12 years. John's passion is to scout and develop unique beverage concepts, present them to our customers and then quickly and pragmatic turning ideas into business!

Managing Partner/CFO

Matthijs van der Eijk has been working for several auditing companies since the beginning of his career. The last 6 years he has been working in divers senior Financial positions in the Beverage industry. One of his main targets was to set up a logistic and financial platform.

Matthijs: "One of the goals of the European Union is standardisation in general. For the Beverage industry specific, many improvements can be made, since every country still has his local taxes system which makes it complicated to deliver your products in more countries within the EU. The Brand Expand platform is an important key to open these markets."

Sales Manager

After many years of international trading experience within companies like Hunter Douglas and Archer Daniel Midlands, Joop Elderhorst joined SPAR International in 1999. Within SPAR International, Joop has had various positions such as Business Development Manager, International Buying Manager and for the larger part General Manager Buying & Trading. This has given Joop an extensive experience in FMGC with a focus on food and beverage both branded as private label.